Printer Proofs and Electronic Rewards
12 months ago
– Sun, Oct 28, 2018 at 01:21:13 AM
How about some good news? The proofs are looking great. No major issues. I've been working around the clock checking out the design's consistency, tweaking and updating files, indicating PMS colors, and doing the finicky things graphic designers normally do when prepping files for a print run. The proofs I'm talking about are the bookmarks, slip cases, covers, supplemental booklets, and, of course, the book. Everything is looking mighty keen, and the manufacturers (the printer is partnered with companies doing the hardcover and the slip case) don't see any red flags.
When I'm at the printer, I'll have my first face-to-face meeting about fulfillment. I'm hoping for a better picture of what's involved with delivery and whether I'll be able to deliver rewards in time for the holidays--which is why I've been pushing the post-campaign production so hard. Backerkit reps say they've never seen a project (with this many backers) get such a high response rate for delivery addresses and that's largely due to me cracking the whip! If you haven't given your address, you can do so by telling their customer service guys at this URL: https://thewowdiary.backerkit.com/faq#contact-us Again, messaging me won't help, I'll be on the press run for the next five days.
For anyone who cares, this won't be my only trip to the printer. There are too many balls in the air to schedule any more flights, but in November I expect to be flying back and forth to oversee and sign off on various things...the least of which will the 1300+ Showcase Editions. That's a lotta autographs!
The delivery person dropped the printer's proofs against the side of my house on Wednesday (to keep it out of the rain) instead of the usual spot. I only discovered it on Thursday, which is unfortunate because I needed to dedicate my attention to the proofs and not distractions. I had released the eBook and PDF about an hour before discovering the package, so I was torn between the proofs and the electronic distribution issues. I decided to put the eBook/PDF stuff on the back-burner because the printer stuff is WAY more important.
Fun fact: PDFs are created from the same book file I send to the printer! Thursday we discovered that the spot-varnish indicator was "whiting out" images and text in the PDF. For whatever reason, this isn't visible on my PC. Adobe InDesign doesn't allow me to suppress this spot-varnish globally which slows down my ability to create a clean PDF. I won't be able to distribute a new electronic package until late next week, when I'm back from the printer.
When I put the new PDF together, I'll output it at a higher resolution to improve the image quality. PDFs can be larger than eBook files, so I won't be so frugal with file size. After looking at the color proofs (pictured above) I can say The WoW Diary images are going to be better in print. I suspected as much, but it's nice to know that images from 1990s cameras and screenshots are going to be fine for printing. But if you zoom to 1200% magnification and complain about digitization...well, there's not a whole lot anyone can do about it.
With all this going on, I haven't been able to respond to everyone's messages. I'm truly sorry about this. I'm aware that the same folks who weren't reachable through Backerkit's survey emails aren't getting links for downloading the electronic version...that'll be another hump we'll have to climb when I get back next week. Don't worry, I haven't forgotten you guys! I'll need to get a file link from Backerkit and create another Mailchimp email campaign to get the word out.
Tomorrow I get up early and go to the airport. Wish me luck!